SEO for Absolute Beginners
How to get found on Google — explained without a single buzzword.
No account needed to read the free module.
What this course is
SEO (getting your website to show up on Google) has a reputation for being dark magic sold by agencies. It is not. It is a learnable set of habits: understanding what people search for, writing pages that genuinely answer them, and not getting in Google's way. This course takes you from "what actually happens when I Google something" to running a simple SEO improvement on a real site — no jargon without a translation, ever.
By the end you will be able to
- Explain how Google finds, stores and ranks pages in plain words
- Find the exact phrases your customers actually type
- Write a page title and description that earns the click
- Structure a page so both readers and Google understand it
- Measure whether your SEO work is actually working
What’s inside
4 modules · 20 lessons
How Google Actually Works
Before you can rank on Google, you need to know what Google is actually doing. It is simpler — and stranger — than you think.
5 lessons · 35 min
- What is SEO, really?SEO is not tricking Google. It is making it easy for Google to recommend you. That reframe changes everything.6 min
- Crawl, index, rank: the three-step machineGoogle does exactly three things to every page on the internet. Once you see them, SEO stops being mysterious.7 min
- Keywords: reading your customer's mindA keyword is not a word — it is a person with a problem, typing. Learning to read the intent behind the typing is the core SEO skill.7 min
- The anatomy of a page Google lovesTitle, headings, URL, description — the handful of page parts that do most of the SEO work, and how to write each one.8 min
- What "good content" actually means to GoogleGoogle says "make good content" and everyone nods and nobody knows what it means. Here is the concrete version.7 min
Keyword Research in Practice
A repeatable process for finding phrases you can actually win, using free tools.
5 lessons · 35 min
- The free keyword toolkitGoogle Keyword Planner, autocomplete harvesting, and answer-the-public style tools — what each is for.7 min
- Can you actually win this keyword?Reading page one like a bookmaker: who is there, and can you realistically beat them?8 min
- The keyword mapOne spreadsheet that assigns every target phrase to exactly one page. The end of cannibalising yourself.7 min
- Local search: "near me" goldGoogle Business Profile and the separate rules of map-pack rankings.7 min
- Stealing (ideas) from competitorsFinding the keywords they rank for that you have no page for yet.6 min
On-Page & Technical SEO
Making every page readable to machines — and fixing the invisible problems that quietly kill rankings.
5 lessons · 37 min
- Titles and descriptions: a writing workshopTen before/after rewrites, and the psychology of why the good ones win.8 min
- Internal links: your site's bloodstreamHow linking your own pages together spreads authority and helps crawlers.7 min
- Speed: why slow sites sinkTesting with PageSpeed Insights and the three fixes that solve most slowness.7 min
- Mobile-first and Core Web VitalsGoogle judges your site on a phone. Here is what it measures.7 min
- The five technical problems beginners actually hitDuplicate pages, broken links, missing redirects, noindex accidents, and http vs https.8 min
Links, Authority & Measuring Results
Earning the votes of confidence that move rankings — and proving your work is working.
5 lessons · 36 min
- Backlinks: votes of confidenceWhy one link from a respected site beats a hundred from junk directories.7 min
- Earning links without begging or buyingUseful free tools, original data, and being genuinely quotable.8 min
- Search Console: your free SEO dashboardThe one tool Google gives you for free that most site owners never open.8 min
- Measuring what actually mattersImpressions, clicks, positions and conversions — and which vanity numbers to ignore.7 min
- Your one-hour-a-week SEO routineA sustainable habit loop that compounds: check, fix, publish, repeat.6 min
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