Wordmarks: how far one good font and one idea can go.
Say "logo" to a beginner and they picture drawing: sketching symbols, inventing mascots, artistic talent required. Here's the liberating truth — look at the logos around you right now. Google. Coca-Cola. FedEx. Netflix. No symbol, no mascot, no drawing. Just the name, in a well-chosen font, sometimes with one tiny twist. That kind of logo has a name, and it's a kind you can already build.
Why wordmarks first (and often forever)
When beginners attempt symbol logos, they usually land in the clip-art trap Module 2 warned about: a leaf plus a pot plus a sun plus a swoosh, mashed together — the say-six-things-at-once crime from lesson one, in logo form. A wordmark sidesteps all of it. It also does the actual job better than beginners expect: a logo's real work is being recognisable and repeatable at every size, and a name in a distinctive font does that beautifully. Plenty of billion-dollar brands never felt the need for anything more.
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